Brief
To design an impactful WOW display to hold a large quantity of Weetabix 24 packs (120 packs in total) and advertise the THOUSANDS OF WEETABUDDY SOFT TOYS TO BE WON promotion, running on the current Weetabix packs. The innovative fruit collage key art used on the promotional packs was also to be used on the WOW display, to fit in with the TV advertisements and bring the display alive.
To design an impactful WOW display to hold a large quantity of Weetabix 24 packs (120 packs in total) and advertise the THOUSANDS OF WEETABUDDY SOFT TOYS TO BE WON promotion, running on the current Weetabix packs. The innovative fruit collage key art used on the promotional packs was also to be used on the WOW display, to fit in with the TV advertisements and bring the display alive.
Execution
Giant 3D Weetabix biscuits with fruit collage lug ons were created and used to add impact to the sides and back of the display. Three FSDUs each holding a capacity of X40 Weetabix 24 packs were shipped to store, part assembled with the 3D Weetabix biscuits attached. Then they were pushed together and secured with rivets to form the housing for the Weetabix products. The THOUSANDS OF WEETABUDDY SOFT TOYS TO BE WON footer panel could then be stuck in position. Finally the header could be slotted in between the back of the FSDUs and the Weetabix 3D biscuits on the back of the display and held firmly in position with Fir Tree rivets.
Reaction
The WOW displays bold presence attracted a great deal of customer attention in-store and helped create awareness for the WEETABUDDY SOFT TOYS promotion and in turn helped drive sales of the Weetabix 24 packs. The displays also received praise from the Marketing Team at Weetabix, who recommended the WOW display for entry to the 54th Edition of the POPAI Awards 2017.
Giant 3D Weetabix biscuits with fruit collage lug ons were created and used to add impact to the sides and back of the display. Three FSDUs each holding a capacity of X40 Weetabix 24 packs were shipped to store, part assembled with the 3D Weetabix biscuits attached. Then they were pushed together and secured with rivets to form the housing for the Weetabix products. The THOUSANDS OF WEETABUDDY SOFT TOYS TO BE WON footer panel could then be stuck in position. Finally the header could be slotted in between the back of the FSDUs and the Weetabix 3D biscuits on the back of the display and held firmly in position with Fir Tree rivets.
Reaction
The WOW displays bold presence attracted a great deal of customer attention in-store and helped create awareness for the WEETABUDDY SOFT TOYS promotion and in turn helped drive sales of the Weetabix 24 packs. The displays also received praise from the Marketing Team at Weetabix, who recommended the WOW display for entry to the 54th Edition of the POPAI Awards 2017.
WEETABIX ~ WEETABUDDY PROMOTIONAL PACK (BACK)
WEETABIX ~ WEETABUDDY PROMOTIONAL PACK (BACK)
WEETABIX ~ WEETABUDDY DISPLAY (3/4 FRONT VIEW)
WEETABIX ~ WEETABUDDY DISPLAY (3/4 BACK VIEW)
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAYS IN SITU
Located pride of place and front of store in TESCO
Located pride of place and front of store in TESCO
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Impactful display placed in an optimum location to catch maximum customer traffic
Impactful display placed in an optimum location to catch maximum customer traffic
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Additional display placed inside the TESCO EXTRA store. Tesco have even added extra stock on top of the specified stock load up of 120 packs to take up the extra space available for multipacks sold in cash and carry stores
Additional display placed inside the TESCO EXTRA store. Tesco have even added extra stock on top of the specified stock load up of 120 packs to take up the extra space available for multipacks sold in cash and carry stores
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Picture demonstrates how a POS display can both hold a large amount of stock and at the
Picture demonstrates how a POS display can both hold a large amount of stock and at the
same time create impact through innovative use of graphics and structural engineering
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Located pride of place front of store in TESCO EXTRA
Located pride of place front of store in TESCO EXTRA
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Located pride of place front of store in TESCO EXTRA
Located pride of place front of store in TESCO EXTRA
WEETABIX ~ WEETABUDDY PROMOTIONAL DISPLAY
Located pride of place front of store in TESCO
Located pride of place front of store in TESCO
