CARDBOARD FIREPLACE
Brief
Fat Face wanted to create a homely Christmas window display that would work across all their stores and support their Christmas strapline (Christmas ALL WRAPPED UP Made Well * Worn Well). A very traditional fireplace was chosen, to be the main focal point of the window display, creating a traditional Christmas look and feel.
Fat Face wanted to create a homely Christmas window display that would work across all their stores and support their Christmas strapline (Christmas ALL WRAPPED UP Made Well * Worn Well). A very traditional fireplace was chosen, to be the main focal point of the window display, creating a traditional Christmas look and feel.
Execution
Budget and continuity throughout Fat Face stores created the opportunity to design a cardboard replica fireplace, which worked well with their chosen Christmas window props and Fat Face Women's & Men's Autumn/Winter fashions. The in situ photographs show the Fat Face store in St. Albans, Hertfordshire and highlight how well the cardboard fireplace works seamlessly with the physical window props and complements the Autumn/Winter seasons fashions.
Budget and continuity throughout Fat Face stores created the opportunity to design a cardboard replica fireplace, which worked well with their chosen Christmas window props and Fat Face Women's & Men's Autumn/Winter fashions. The in situ photographs show the Fat Face store in St. Albans, Hertfordshire and highlight how well the cardboard fireplace works seamlessly with the physical window props and complements the Autumn/Winter seasons fashions.
AUTUMN/WINTER 2014 WINDOW DISPLAY, ST. ALBANS STORE
WOMEN'S & MEN'S FASHIONS
WOMEN'S & MEN'S FASHIONS
3/4 FRONT VIEW OF FIREPLACE
Showing the concave firebox, grate, the angled mantel & realistic marble hearth
Showing the concave firebox, grate, the angled mantel & realistic marble hearth
FRONT VIEW OF FIREPLACE
3/4 FRONT VIEW OF FIREPLACE
REAR VIEW OF FIREPLACE
AUTUMN/ WINTER 2014 WINDOW DISPLAY, ST. ALBANS STORE
WOMEN'S & MEN'S FASHIONS
WOMEN'S & MEN'S FASHIONS
CARDBOARD BENCH
Brief
Fat Face required a cardboard replica of one of their wooden bench window props, that could support the weight of a male mannequin
Fat Face required a cardboard replica of one of their wooden bench window props, that could support the weight of a male mannequin
Execution
A strong EB/Flute corrugated structure was created. The solid bench top construction incorporated a roll buffer design, to stop it from bowing and support the required weight of the mannequin. A solid roll buffer design was also used for the leg construction, locking into the bench top. Above which the male mannequin sat, placing the main weight over the leg.
A strong EB/Flute corrugated structure was created. The solid bench top construction incorporated a roll buffer design, to stop it from bowing and support the required weight of the mannequin. A solid roll buffer design was also used for the leg construction, locking into the bench top. Above which the male mannequin sat, placing the main weight over the leg.
