Brief
We were tasked by Mattel to create an enchanted display to hold the new range of Enchantimals toys at a promotional event, held for potential retailers. The display was required to capture the Enchantimals graphic style and create impact in the large warehouse venue.
We were tasked by Mattel to create an enchanted display to hold the new range of Enchantimals toys at a promotional event, held for potential retailers. The display was required to capture the Enchantimals graphic style and create impact in the large warehouse venue.
Execution
A 10ft tall enchanted tree display was created made from a honeycomb board structure to add strength and rigidity. The structure of the tree was designed to slot together using a simple locking mechanic, allowing it to be assembled easily, then dismantled and taken to varoius event locations in the UK and Europe. A tapered podium with enchanted forest floor graphics formed a suitable space to display examples of the new toy range.
Reaction
Mattel were very happy with the impact the display created, helping to support the enchanted theme of the new toy range and helping to impress the potential retailers. Once the enchanted tree display had been used at various events, it was relocated at Mattels HQ.
A 10ft tall enchanted tree display was created made from a honeycomb board structure to add strength and rigidity. The structure of the tree was designed to slot together using a simple locking mechanic, allowing it to be assembled easily, then dismantled and taken to varoius event locations in the UK and Europe. A tapered podium with enchanted forest floor graphics formed a suitable space to display examples of the new toy range.
Reaction
Mattel were very happy with the impact the display created, helping to support the enchanted theme of the new toy range and helping to impress the potential retailers. Once the enchanted tree display had been used at various events, it was relocated at Mattels HQ.
Enchantimals 10ft Tall Enchanted Tree Display
Constructed from a variety of materials (16mm honeycomb ReBoard, PVC & Vinyl).
Enchantimals 10ft Tall Enchanted Tree Display
Enchanted tree display enhanced with product podiums,
character standees and mannequins.
Enchantimals 10ft Tall Enchanted Tree Display
Removable Enchantimals logo attached with Velcro strips.
Enchantimals 10ft Tall Enchanted Tree Display
Close up view showing honeycomb cardboard construction.
Enchantimals 10ft Tall Enchanted Tree Display
Tapered podium with product raisers to highlight feature products.
