SPURS MEGA STORE KIT LAUNCH 2015/16 SEASON - WHITE HART LANE
Brief
Following a very successful pitch to Tottenham Hotspur FC for their design and print work. We were tasked with the most important campaign of the clubs football season, the launch of their new kit for the 2015/16 season. The challenge was to deliver an early kit launch campaign, before the end of the 2014/15 season showcasing the full range of new kit. The idea behind the campaign was to develop a series of window displays that could be interchangeable with different home, away and training kit combinations throughout the campaign. We worked closely with Spurs kit sponser Under Armour on brand guidelines, to keep the whole campaign simple and on brand, using the distinctive strips on the new kit and their strap lines I WILL and STAY RELENTLESS.
Execution
We created stylish window POS for windows 1,2,5 & 6 of the Spurs Mega Store at their home ground White Hart Lane and also windows 1 to 5 at their second Mega Store at Northumberland Park. A combination of window vinyls, internal window cladding, dressed mannequins and player standees were created to showcase the new kit.
Reaction
The initial reaction from the marketing team at Spurs and in-store staff was that they were amazed at what we had achieved in such a tight deadline and were excited to see the supporters reaction on match day. Feedback from the stores on match day was added excitement from the supporters and a substantial increase in kit sales.
Following a very successful pitch to Tottenham Hotspur FC for their design and print work. We were tasked with the most important campaign of the clubs football season, the launch of their new kit for the 2015/16 season. The challenge was to deliver an early kit launch campaign, before the end of the 2014/15 season showcasing the full range of new kit. The idea behind the campaign was to develop a series of window displays that could be interchangeable with different home, away and training kit combinations throughout the campaign. We worked closely with Spurs kit sponser Under Armour on brand guidelines, to keep the whole campaign simple and on brand, using the distinctive strips on the new kit and their strap lines I WILL and STAY RELENTLESS.
Execution
We created stylish window POS for windows 1,2,5 & 6 of the Spurs Mega Store at their home ground White Hart Lane and also windows 1 to 5 at their second Mega Store at Northumberland Park. A combination of window vinyls, internal window cladding, dressed mannequins and player standees were created to showcase the new kit.
Reaction
The initial reaction from the marketing team at Spurs and in-store staff was that they were amazed at what we had achieved in such a tight deadline and were excited to see the supporters reaction on match day. Feedback from the stores on match day was added excitement from the supporters and a substantial increase in kit sales.
HOME KIT LAUNCH AT THE SPURS SHOP - WHITE HART LANE
Window vinyls, home kit feature window, player standees and dressed mannequins
Window vinyls, home kit feature window, player standees and dressed mannequins
SPURS MEGA STORE - WHITE HART LANE
SPURS MEGA STORE - WHITE HART LANE
WINDOW ONE - HOME KIT OUT NOW FEATURE WINDOW
High intensity LED lights illuminate the shirt
WINDOW ONE - HOME KIT OUT NOW FEATURE WINDOW
High intensity LED lights illuminate the shirt
HOME KIT FEATURE DISPLAY
Illuminating kit with high intensity LED's to help draw in the potential customer,
in low light conditions or passes by at night
Illuminating kit with high intensity LED's to help draw in the potential customer,
in low light conditions or passes by at night
PLAYER LUG ON STANDEES
Printed & manufactured from Foam PVC for added durability and longevity,
reducing distortion in bright sunlight
Printed & manufactured from Foam PVC for added durability and longevity,
reducing distortion in bright sunlight
PLAYER LUG ON STANDEES
BUST MANNEQUINS DRESSED IN NEW KIT
Colour matched and sprayed to fit in with Under Armours silver mannequins
Colour matched and sprayed to fit in with Under Armours silver mannequins
DRESSED MANNEQUINS & PLAYER LUG ON STANDEES
GOALKEEPER LUG ON PLAYER STANDEES
AWAY & TRAINING KIT COMBINATION WINDOW IMAGES TO FOLLOW........
