Brief
Create a giant cardboard PS4 console for a Sony Entertainment Europe presentation to retail video game stockists, advertising the launch of the new Sony Playstation 4.
Create a giant cardboard PS4 console for a Sony Entertainment Europe presentation to retail video game stockists, advertising the launch of the new Sony Playstation 4.
Execution
An internal corrugated structure was created, which provides the stability of the standee and a strong carcas on which to attach the PS4 console cladding. An additional game controller lug on was added to the front of the standee to highlight scale.
An internal corrugated structure was created, which provides the stability of the standee and a strong carcas on which to attach the PS4 console cladding. An additional game controller lug on was added to the front of the standee to highlight scale.
OVER SIZED PS4 CONSOLE STANDEE SHOWING SCALE
COMPARED TO AVERAGE 5FT 10 INCH TALL ADULT
COMPARED TO AVERAGE 5FT 10 INCH TALL ADULT
OVER SIZED PS4 CONSOLE STANDEE
(3/4 FRONT VIEW)
(3/4 FRONT VIEW)
OVER SIZED PS4 CONSOLE STANDEE
(3/4 REAR VIEW)
(3/4 REAR VIEW)
