Brief
River Island tasked our 3D structural design team with creating a set of eye-catching 3D structures for their summer window displays. The challenge was to create a family of 3D masks, which needed to be variable in size and have variable degrees of complexity to fit River Islands store variants and work within budget challenges.
Execution
A set of 3D masks were created to support River Islands summer fashions for Men’s, Women’s & Kid's fashion departments. The 3 metre tall masks made in card were silk screened and fluorescent vinyl colours were applied, which created stupendous displays in their mega stores and simplified 3D versions were displayed in their flag ship stores. The reaction to these carnival-feel displays received rave reviews from the client, its customers and also fellow visual merchandisers.
River Island tasked our 3D structural design team with creating a set of eye-catching 3D structures for their summer window displays. The challenge was to create a family of 3D masks, which needed to be variable in size and have variable degrees of complexity to fit River Islands store variants and work within budget challenges.
Execution
A set of 3D masks were created to support River Islands summer fashions for Men’s, Women’s & Kid's fashion departments. The 3 metre tall masks made in card were silk screened and fluorescent vinyl colours were applied, which created stupendous displays in their mega stores and simplified 3D versions were displayed in their flag ship stores. The reaction to these carnival-feel displays received rave reviews from the client, its customers and also fellow visual merchandisers.
SUMMER 2014 WINDOWS - WOMEN'S & MEN'S MASKS IN SITU OXFORD STREET LONDON
WOMEN'S 3D MULTI LAYERED MASK 3 METRES IN HEIGHT
WOMEN'S MASK DETAILS SHOWING MULTIPLE LAYERS
WOMEN'S MASK DETAILS SHOWING MULTIPLE LAYERS
GALLERY SHOT
SUMMER 2014 WINDOWS - WOMEN'S MASK IN SITU HARLEQUIN CENTRE WATFORD
MEN'S 3D MULTI LAYERED MASK 3 METRES IN HEIGHT
MEN'S MASK DETAIL SHOWING MULTIPLE LAYERS
GALLERY SHOT
SUMMER 2014 WINDOWS - MEN'S MASK IN SITU HARLEQUIN CENTRE WATFORD
KID'S 3D MULTI LAYERED MASK 3 METRES IN HEIGHT
KID'S MASK DETAIL SHOWING MULTIPLE LAYERS
GALLERY SHOT
