Brief
To design an eyecatching product holding FSDU display for the full range of Huggies Little Swimmers nappies. The promotion involved Kimberly Clarks collaberation with Disney PIXAR, in conjunction with the in cinema date of the Finding Dory animation franchise. The FSDU needed to have product visability from all four sides and have good stock holding capacity, across the Little Swimmers range and meet strict store guidelines.
To design an eyecatching product holding FSDU display for the full range of Huggies Little Swimmers nappies. The promotion involved Kimberly Clarks collaberation with Disney PIXAR, in conjunction with the in cinema date of the Finding Dory animation franchise. The FSDU needed to have product visability from all four sides and have good stock holding capacity, across the Little Swimmers range and meet strict store guidelines.
Execution
I produced two FSDU concepts based around the idea of creating an aquarium style display with a double sided 3D clear PVC tank with 3D Dory characters attached to an underwater background. The first design was cylindrical in shape and allowed 360 degree access to the products. The client expressed the need to maximise the stores footprint guidelines and therefore a 360 degree square concept was created incorporating the original aquarium feature.
Reaction
Instore research and client sales figures, indicated a dramatic increase in sales of the whole range of Huggies Little Swimmers nappies during the period the FSDU was sited instore. Breaking all previous Kimberly Clark sales records, during the introduction of a new FSDU display, its sucess speaks for itself.
I produced two FSDU concepts based around the idea of creating an aquarium style display with a double sided 3D clear PVC tank with 3D Dory characters attached to an underwater background. The first design was cylindrical in shape and allowed 360 degree access to the products. The client expressed the need to maximise the stores footprint guidelines and therefore a 360 degree square concept was created incorporating the original aquarium feature.
Reaction
Instore research and client sales figures, indicated a dramatic increase in sales of the whole range of Huggies Little Swimmers nappies during the period the FSDU was sited instore. Breaking all previous Kimberly Clark sales records, during the introduction of a new FSDU display, its sucess speaks for itself.
Disney PIXAR FINDING DORY collaberation with Kimberly Clarks range of Little Swimmers nappies
(FSDU introduced instore to coincide with in cinema date of Finding DORY movie franchise)
FINAL FSDU DESIGN
SQUARE 360 DEGREE FSDU - (3/4 View)
FSDU incorporates different pocket sizes to be compatible with the whole
Little Swimmers range of nappies
(FSDU introduced instore to coincide with in cinema date of Finding DORY movie franchise)
FINAL FSDU DESIGN
SQUARE 360 DEGREE FSDU - (3/4 View)
FSDU incorporates different pocket sizes to be compatible with the whole
Little Swimmers range of nappies
SQUARE 360 DEGREE FSDU - (Front View)
To create a softer more friendly looking FSDU, all corners of the display have been rounded off
To create a softer more friendly looking FSDU, all corners of the display have been rounded off
SQUARE 360 DEGREE FSDU - (Side View)
Printed cladding adds to the clean lines of the display and allows curved corners to be created
Printed cladding adds to the clean lines of the display and allows curved corners to be created
SQUARE 360 DEGREE FSDU - (Aquarium View)
The addition of the aquarium feature, gives a more playful feel to the display, appealing to children
and in turn incouraging the parents to purchase products from the display
The addition of the aquarium feature, gives a more playful feel to the display, appealing to children
and in turn incouraging the parents to purchase products from the display
CYLINDRICAL CONCEPT DESIGN
CYLINDRICAL 360 DEGREE FSDU - (3/4 View)
(IMAGES TO FOLLOW)
