Creative Head ~ 3D Design & Graphic Design
@ The Delta Group
@ The Delta Group
London, United Kingdom
e stevemgraham72@yahoo.co.uk
w stephenmarkgraham.myportfolio.com
A highly motivated and professional Creative Head, specialising in advertising and promotional material for both global brands and the entertainment sectors. Gained 28 years design expertise in graphics and 3D structural engineering, coupled with extensive large format printing and manufacturing knowledge. A strong creative background working on both global brands and some of the biggest titles in the film and entertainment industry, which has created an inspirational portfolio. A passionate innovator and an inspiring leader, capable of directing a creative team to explore every design solution and push design boundaries to the limit, resulting in impactful promotional campaigns across all markets.
Work Experience
e stevemgraham72@yahoo.co.uk
w stephenmarkgraham.myportfolio.com
A highly motivated and professional Creative Head, specialising in advertising and promotional material for both global brands and the entertainment sectors. Gained 28 years design expertise in graphics and 3D structural engineering, coupled with extensive large format printing and manufacturing knowledge. A strong creative background working on both global brands and some of the biggest titles in the film and entertainment industry, which has created an inspirational portfolio. A passionate innovator and an inspiring leader, capable of directing a creative team to explore every design solution and push design boundaries to the limit, resulting in impactful promotional campaigns across all markets.
Work Experience
The Delta Group
London, United Kingdom
Nov 2008 – Present
Role: Creative Head ~ 3D Design & Graphic Design
Responsible for the creative direction of a team of fourteen 3D structural designers, creating award winning designs for a variety of blue chip clients in the global brands and FILM/Home Entertainments sectors. Established the Delta Groups design studios as centres of 3D structural design excellence within the visual communications industry.
Key Achievements:
• Won Gold Award at the POPAI AWARDS.17 in the Grocery, Convenience & General Merchandise category
Weetabix – Weetabuddies WOW retail display.
Skills: Creative direction & 3D retail POS/POP design.
• Won Gold Award at the POPAI AWARDS.12 in the Short Run (Temporary display) category
Universal Pictures – Snow White & the Huntsman interactive walkthrough experiential display.
Skills: Creative direction & 3D experiential & exhibition design.
• Lead the creative pitch team to a winning suite of retail displays, which secured the 2016 design and print tender for a selection of MARS Inc. brands for the forthcoming years.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Lead the pitch team that won the 2013 design and print tender for Paramount Home Media for the UK and Europe, securing a five-year contract.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Creative director and principal designer for the POS suite created for Sony’s successful PS4 console launch in 2013, fresh off the back of the innovative 3D POS suite created for Sony’s 2012 launch of its PS Vita console.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Creative director and principal designer of a 10-metre long dragon boat for the 2010 launch of 20th Century Fox’s latest Chronicles of Narnia 3D movie (The Voyage of the Dawn Treader). Sited next to the lake at the Bluewater shopping centre (London), as the centrepiece of their Winter Wonderland themed area.
Skills: Creative direction, team management, outdoor exhibition design & installation.
Bezier
Nov 2008 – Present
Role: Creative Head ~ 3D Design & Graphic Design
Responsible for the creative direction of a team of fourteen 3D structural designers, creating award winning designs for a variety of blue chip clients in the global brands and FILM/Home Entertainments sectors. Established the Delta Groups design studios as centres of 3D structural design excellence within the visual communications industry.
Key Achievements:
• Won Gold Award at the POPAI AWARDS.17 in the Grocery, Convenience & General Merchandise category
Weetabix – Weetabuddies WOW retail display.
Skills: Creative direction & 3D retail POS/POP design.
• Won Gold Award at the POPAI AWARDS.12 in the Short Run (Temporary display) category
Universal Pictures – Snow White & the Huntsman interactive walkthrough experiential display.
Skills: Creative direction & 3D experiential & exhibition design.
• Lead the creative pitch team to a winning suite of retail displays, which secured the 2016 design and print tender for a selection of MARS Inc. brands for the forthcoming years.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Lead the pitch team that won the 2013 design and print tender for Paramount Home Media for the UK and Europe, securing a five-year contract.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Creative director and principal designer for the POS suite created for Sony’s successful PS4 console launch in 2013, fresh off the back of the innovative 3D POS suite created for Sony’s 2012 launch of its PS Vita console.
Skills: Creative direction, team management & 3D retail POS/POP design.
• Creative director and principal designer of a 10-metre long dragon boat for the 2010 launch of 20th Century Fox’s latest Chronicles of Narnia 3D movie (The Voyage of the Dawn Treader). Sited next to the lake at the Bluewater shopping centre (London), as the centrepiece of their Winter Wonderland themed area.
Skills: Creative direction, team management, outdoor exhibition design & installation.
Bezier
London, United Kingdom
Nov 2007 – Nov 2008
Role: Joint Head of Creative Agency
Directed a team of eight 3D structural designers at two separate sites. Restructured and expanded the 3D structural teams and brought in fresh creativity increasing new business opportunities.
Key Achievements:
Lead the creative pitch team that won creative campaigns for Disney Home Entertainments and Warner Home Entertainments.
Skills: Creative direction & 3D retail POS/POP design.
• A key member of the creative team that was responsible for the successful launch of Red Bull Simply Cola beverage in 2008, creating impactful POS displays to promote the natural blend of ingredients.
Skills: Creative direction & 3D retail POS/POP design.
• Involved in creative POS designs for the creative pitch that won the Akzo Nobel design & print tender for 2007/08.
Skills: Creative direction & 3D retail POS/POP design.
Lick Creative Ltd
Managed a team of award winning designers working for blue chip clients and brought in fresh 3D ideas and innovations. Created new client opportunities for Lick Creative Ltd and the Delta Group, by identifying and implementing new advertising and marketing strategies to promote the design & manufacturing capabilities of the Delta Group as a whole.
Helped create and implement a pricing and invoicing structure for all design work.
Key Achievements:
• Successfully merged the structural and graphics departments to form a team of designers with skills that crossed over the two disciplines. This offered clients a whole design package, from conception through to 3D realisation and final manufacture.
Skills: Creative team management.
• Formed Lick Creative Ltd, specialists in ‘below the line’ media and in-house design agency for the Delta Group.
Skills: Design agency formation.
• Created innovative 3D POS for the pitch that won the design and print tender for The Disney Store.
Skills: Creative direction & 3D retail POS/POP design.
• Designed the imaginative in-store Christmas decorations that secured the Tesco Christmas design and print contract for 2006.
Skills: Creative direction & 3D retail POS/POP design.
Education
University of Teesside
Middlesbrough, United Kingdom
Sep 1991 – Jul 1994
BA (Honours) Degree in Industrial Design and Marketing
Course Disciplines:
• Market research & analysis
• Concept development (sketching & visualisation)
• Design development (product, graphic, packaging & POS/POP)
• Aesthetics & ergonomics
• Materials & manufacturing processes
• 3D model making & prototyping
• CIM Marketing strategies & report dissertation
• CIM Charted Institute of Marketing case study exam
• Branding, packaging & POS
• Design & marketing psychology
• PR & advertising campaigns
Skills
3D Prototyping, 3D Structural Design, Adobe Creative Cloud, AGCAD KASEMAKE, CIM MARKETING, Creative Direction, Design & Marketing, Design Budgeting, Design Innovation, DIGITAL PRINTING EXPERTISE, Esko Artios CAD, Exhibition Design, Experiential Design, Film, Graphic Design, HOME ENTERTAINMENTS, Instalation, LITHOGRAPHIC PRINTING EXPERTISE, Management, Maxon CINEMA 4D, Model Making, Packaging, POS & POP, Prototyping, Retail, SCREEN PRINTING EXPERTISE
Awards
POPAI (UK & Ireland) AWARDS 2017
Gold Award (WEETABIX - Weetabuddies - WOW Retail Display)
POPAI (UK & Ireland) AWARDS 2012
Gold Award (UNIVERSAL PICTURES - Snow White & the Huntsman - Cinema Takeover POS)
Nov 2007 – Nov 2008
Role: Joint Head of Creative Agency
Directed a team of eight 3D structural designers at two separate sites. Restructured and expanded the 3D structural teams and brought in fresh creativity increasing new business opportunities.
Key Achievements:
Lead the creative pitch team that won creative campaigns for Disney Home Entertainments and Warner Home Entertainments.
Skills: Creative direction & 3D retail POS/POP design.
• A key member of the creative team that was responsible for the successful launch of Red Bull Simply Cola beverage in 2008, creating impactful POS displays to promote the natural blend of ingredients.
Skills: Creative direction & 3D retail POS/POP design.
• Involved in creative POS designs for the creative pitch that won the Akzo Nobel design & print tender for 2007/08.
Skills: Creative direction & 3D retail POS/POP design.
Lick Creative Ltd
London, United Kingdom
Mar 2004 – Nov 2007
Role: Joint Head of Lick Creative Ltd.Mar 2004 – Nov 2007
Managed a team of award winning designers working for blue chip clients and brought in fresh 3D ideas and innovations. Created new client opportunities for Lick Creative Ltd and the Delta Group, by identifying and implementing new advertising and marketing strategies to promote the design & manufacturing capabilities of the Delta Group as a whole.
Helped create and implement a pricing and invoicing structure for all design work.
Key Achievements:
• Successfully merged the structural and graphics departments to form a team of designers with skills that crossed over the two disciplines. This offered clients a whole design package, from conception through to 3D realisation and final manufacture.
Skills: Creative team management.
• Formed Lick Creative Ltd, specialists in ‘below the line’ media and in-house design agency for the Delta Group.
Skills: Design agency formation.
• Created innovative 3D POS for the pitch that won the design and print tender for The Disney Store.
Skills: Creative direction & 3D retail POS/POP design.
• Designed the imaginative in-store Christmas decorations that secured the Tesco Christmas design and print contract for 2006.
Skills: Creative direction & 3D retail POS/POP design.
Education
University of Teesside
Middlesbrough, United Kingdom
Sep 1991 – Jul 1994
BA (Honours) Degree in Industrial Design and Marketing
Course Disciplines:
• Market research & analysis
• Concept development (sketching & visualisation)
• Design development (product, graphic, packaging & POS/POP)
• Aesthetics & ergonomics
• Materials & manufacturing processes
• 3D model making & prototyping
• CIM Marketing strategies & report dissertation
• CIM Charted Institute of Marketing case study exam
• Branding, packaging & POS
• Design & marketing psychology
• PR & advertising campaigns
Skills
3D Prototyping, 3D Structural Design, Adobe Creative Cloud, AGCAD KASEMAKE, CIM MARKETING, Creative Direction, Design & Marketing, Design Budgeting, Design Innovation, DIGITAL PRINTING EXPERTISE, Esko Artios CAD, Exhibition Design, Experiential Design, Film, Graphic Design, HOME ENTERTAINMENTS, Instalation, LITHOGRAPHIC PRINTING EXPERTISE, Management, Maxon CINEMA 4D, Model Making, Packaging, POS & POP, Prototyping, Retail, SCREEN PRINTING EXPERTISE
Awards
POPAI (UK & Ireland) AWARDS 2017
Gold Award (WEETABIX - Weetabuddies - WOW Retail Display)
POPAI (UK & Ireland) AWARDS 2012
Gold Award (UNIVERSAL PICTURES - Snow White & the Huntsman - Cinema Takeover POS)